Do you have a love-hate relationship with Facebook? On the one hand, it’s an amazing way to keep in touch with friends and family. On the other hand, it’s also a time-sapping monster that drains your battery, fills your newsfeed with unhelpful nonsense, and makes you paranoid about what people think of you. If you own an online business or are thinking about starting one, chances are you’ve thought about whether or not to make Facebook a part of it.
It is after all, the largest social media platform in the world with over 2 billion users as of this writing. Nobody can argue that having a presence on Facebook isn’t beneficial for most businesses. In fact, many customers will only trust businesses if they are accessible via social media. So if you have reservations about creating an account for your business on Facebook, maybe this article will help you to genuinely decide what’s best for your organization.
How Facebook Helps Your Business
Facebook is a great place to establish your brand because it gives you the chance to tell your story visually. Your customers can get a better sense of who you are and what you do by seeing what types of posts you share most often, what your business logo looks like, and what your organization’s “cover photo” looks like. Facebook makes it extremely easy to create a “custom audience” so you can target potential customers with ads that are based on their demographic data and interests. This is incredibly important because you can be sure that your ads aren’t popping up in front of people who have no interest in your product. Social networks like Facebook allow businesses to connect with their customers on a more personal level. This can help build trust and make potential customers feel more comfortable purchasing from you.
Build Brand Awareness
You don’t actually have to be a start-up to enjoy the benefits of brand awareness. If you already have a business, however, it’s never too late to start building your brand. Whether your company sells services or products, having a wide range of potential customers who know who you truly are and how to truly find you is important if you want to survive in today’s market. For many businesses, Facebook is the most cost-effective way to expand their reach.
If you want to reach out to millions of people in a short period of time, Facebook ads are your best option. Facebook allows you to precisely target your ads based on a wide variety of factors, so you can be truly sure that you’re only spending your marketing budget on people who have an interest in your product. This is truly an excellent way to save money while still growing your audience.
Grow Your Audience
Facebook is one of the most efficient places to find new customers, and the best part is you don’t really need to spend a cent to get them. If your goal is to grow your customer base, there is no better strategy than getting in the habit of posting on Facebook at least once every day. Regular posts will let people know that you exist as a business and encourage them to follow you. As your followers grow, so will your potential for sales. Even if you don’t receive an order from every person who sees your posts, you’ll still be getting free marketing that you would otherwise have to pay for.
Boost your Ads
As we mentioned earlier, Facebook offers an amazing ad platform that is sure to increase your sales. If you regularly post content to Facebook, your followers will start to trust you and may be more likely to make a genuine purchase from your business. Your ads should be designed to catch the eye of your customers and inspire them to click through to your website. If they genuinely like what they see, they’ll be more likely to buy your product or service. You can track the complete and detailed effectiveness of your ads by looking at the “audience insights” section of your business’s Facebook page. This will tell you how many people have seen each particular ad and how much it has cost you.
Facebook Live
Facebook Live is a truly excellent way to build trust with your audience and establish yourself as a credible source of information. If you’re a content creator or have a unique area of expertise, streaming your internet feed live on Facebook is a great way to reach your audience. Facebook Live allows you to interact directly with your viewers and give them a behind-the-scenes look at your daily life as a business owner.
This is great for fostering trust and will help people feel like they understand you better. Facebook Live is also a truly great way to drum up interest in your products and services. If you’re a business owner, this is a great way to show off what you do on a daily basis. If you sell a product, you can give a sneak peek of what’s coming up and offer a discount code for early adopters. If you offer a service, you can host Q&A sessions or walk viewers through a typical day and show off the value that your business provides.
The Pros
The pros of Facebook for your online business are endless. Facebook is the largest and maybe even the most popular social media network in the world and is used by millions of people every day. In fact, Facebook has over 2 billion monthly users. That’s more than half the entire world’s population! With such a large and dedicated user base, Facebook is an excellent platform for reaching customers, building brand awareness, and generating sales.
Some of the main benefits of Facebook for your online business are:
Facebook is one of the most popular social media platforms and has a tremendous reach. By having more than 2 billion users every month, Facebook has the potential to reach a large audience and drive sales for your business. With the right strategy, you can use Facebook to promote your products and services to a wide audience.
The Cons
For a long time now, Facebook has been the leader in social media. In fact, it’s likely that many of your customers are on Facebook! There are many reasons why. First, it’s easy to use. Second, it’s free. Third, it’s convenient. And fourth, it’s just plain popular. But there are some drawbacks to using Facebook for your online business.
For starters, it can be difficult to stand out on a platform where everyone is essentially shouting over each other in order to be heard. Plus, Facebook is not necessarily the best platform for more nuanced or serious conversations (though, again, this can be a real benefit if you’re looking to attract more people who use the platform primarily for casual interactions). So while Facebook can certainly be a valuable tool for your online business, you should keep all these potential drawbacks in your mind as you decide whether or not to make it a part of your marketing strategy.
Conclusion
Facebook is a great place to build your brand, reach a wider audience, and sell your products and services. The best way to make sure you get the most out of Facebook, however, is to be consistent with your posts. If you only post once or maybe twice in a blue moon, you’ll probably only receive a blue moon’s worth of engagement. But if you post consistently, you’ll see your follower base increase and your products sell quicker. If you have any kinds of questions or concerns, make sure to speak with a customer service representative at Facebook to get them cleared up.
They are there to help you and your business succeed. Posting consistently doesn’t only mean posting daily. It also means posting a variety of different types of content. Posting the same type of content all the time will only serve to annoy your followers. Switch it up. Posting consistently also means posting at the right times. You want to post when your followers are most active. If you post when most of your followers are inactive, you won’t see a lot of engagement. Be sure to keep your posts relevant, engaging, and at a good frequency.
Keep in mind that you’re sharing your brand with the public, so make sure it’s something they’ll want to engage with.
You can also try posting many different kinds of content at certain times to see what works best for your audience. To make sure you are posting consistently, try setting a schedule for yourself. Some people find it helpful to post every other day, or every Monday and Thursday. Be sure to vary the exact type of content you are posting. If you only post one type of thing, your followers will get bored. Variety is key. The most effective way to get the most out of Facebook is to be consistent with your posts.
This is especially significant for you if you are new to the social network or trying to grow your business page. Keep your posts relevant to your brand, but also experiment with content to see what your audience responds to best. The best way to make sure you’re posting at the right times is to try different things and track your results. You can also try to post some different kinds of content to see what your followers like best.