A Digital Marketing Agency is a catch-all word for companies that help others navigate the intricacies of selling products and services online. In other words, we’re in the business of making sure you do that. But what is the exact difference when we talk about a traditional agency and a digital marketing agency?
The difference is that a Digital Marketing Agency knows what it’s like to grow your business online and is equipped to provide the services that make your dreams of success a reality. Many digital marketers outsource their services to other online companies as they have the skills and expertise to handle the technical side of things such as website creation and maintenance.
Others may hire local businesses to do the same, but they generally hire an agency to take the stress way out of the entire process. Regardless of your company’s size, there is still one thing that all digital agencies share: they know the ins and outs of marketing online, and they have a proven track record of delivering on that promise.
Picking A Niche Is Very Important
It’s ideal to concentrate on a single niche when you first start out, and you should have previously decided on one. Businesses want to employ professionals since various industries require different marketing strategies.
So for example, if you need to hire a marketing specialist, there are a lot of marketing specialists in this niche. Most of these specialists are in the same business, or in very similar industries, hence you will need a skilled team of experienced people who all know about the industry.
Or if it is an insurance niche, you have a number of different types of specialists who have to work together to solve the problem. You would require a specialist for each of these areas. When you think about it, that sounds like a monolithic structure. In fact, it isn’t. They’re broken down into several different niches. The biggest problem is that many people don’t realize that they need this specialization until they are stuck.
No matter how well you plan, your first steps will be different. And then they will start to get confused because the specialists are mixed. As a result, the search for the niche will get very difficult. This is especially true for those people trying to enter the field who may have no idea what they want.
How To Charge?
You may charge for your services in three ways: by the hour, by project, or by retainer. When you charge by hour you can charge the total price of your work, and you will be billed for any time spent in connection with that work. By project you may bill only the work done, whether you are a regular employee or an independent contractor.
For instance, you might bill a project for the design of a new database, while you only work on the construction of the database. You can also bill by a retentive schedule, which lets you track your time for a given project or time period, like an hourly rate. But retenants are more likely to be terminated than regulars.
How Much Should You Actually Charge?
Your clients will expect to see a meaningful return on their investment in you, and digital marketing is a Return on Investment company. Likewise, if you can raise a customer’s net profitability by $2000 per week, a 50% charge shouldn’t be unreasonable. In other words, you’re setting yourself up for success.
As you start growing your client base, the cost of your digital services will become more and more affordable. This is the case because it means you’ll have more to offer and can continue to focus on providing the best digital products to your clients. And you don’t need to spend any more money than you have in the past.
For example, let’s say you used to pay $3000 per month in sales. Now, by spending $25 per day, your sales are now $5000 per year. That’s more than $11 ,000 a year in just a few weeks. Let’s just say that you’ve reached a point where your monthly expenses are $2,500 and you want to save money in other areas. How are you going to do that? Well, consider adding a charge to the monthly sales for $750.
If you are still paying $3,000 per per, then you’d be making $20,750 a month. It’s a little bit more expensive, of course, because you could have purchased an additional package of marketing materials for the same amount. But the point is, that’s an affordable way of being able to charge a lot of fees and still make a good return.
The idea is to have a consistent, predictable revenue that can start to make you money from day 1. Your monthly income will be something you know and understand.
Set Up As A Digital Marketing Contractor
You don’t need to register your Digital Marketing Agency to get started. It’s okay to get caught up in picking a name and producing business cards afterwards. The best way for a marketer to set up an online marketing company is to learn the ropes from a local marketeer.
That way, the marketeers can provide a safe place to work and share tips and tricks to keep your business thriving. A market’s success depends on people coming to know what it’s like to succeed and having a platform for everyone in the community to share their successes with others. This is also a good way of getting the word out about your services.
Decide On What To Offer
The term “digital marketing” goes through a wide range of many different services. I highly advise you to focus on only one of them when you first start out.
Digital Branding
Branding is possibly the one area of Digital Marketing where demonstrating a return on investment to the client is difficult. The goal of Digital Branding is to increase brand recognition across all Digital Marketing platforms. Digital branding includes all the creative assets that are needed to create a visual brand experience for clients.
These assets can range from a logo, a website, or an app, to social media, an email campaign, and even a video. As part of the process of creating a brand image, you will want to take some time to understand the various elements that go into creating an effective digital branding image.
Content Marketing
To advertise products or services, content marketers employ a number of tools such as blogs, videos, and social media posts. It focuses on sales rather than brand promotion. These tools are the first step in the sales process, but they have limited impact. They are not the right way to go about it, as it can get messy.
For example, using video is a lot of work to produce and maintain. If the video isn’t optimized, or you don’t have the time to create and produce it on a daily basis, then you are stuck. A long-term solution is needed. When used in moderation, promotional tools help to promote a brand or product and help sales. However, they can be an impediment to sales if they are used too much or too often.
SEO Consultant
The term “Search Engine Optimization” refers to efforts aimed at improving a website’s ranking in search engine results. The top three Google results receive 75% of all user clicks, so it’s no surprise that media byers pay a significant amount of money to acquire these slots. The website owner may pay upwards of $5,000 to $15,001 to obtain a top ranking.
In fact, the search engines pay almost as much to get a coveted position on their search result pages as they do to pay for the website. If your website is not on Google’s first page, then your search ranking is not going to do well, no matter what you do. And you will probably end up with a paywall, which means your visitors will get frustrated. You are also going to lose some of your visibility and rankings.
Working With Your Clients
The hardest aspect is starting a Digital Marketing Agency from beginning with no experience or customer case studies. Most individuals give up after gaining that initial momentum. So stick it out through this time — that’s what successful people do. First, get off the phone and meet a good client for the first time.
Ask them about their goals and dreams. Next, identify what they want from a company, what their challenges are and what exactly you can offer to them. The more you get to know this client, the better you will be able (and willing)to help them on their journey, helping them in every way that you possibly can. Also, take note that these are often “high risk” clients.
The best way to learn about a client is to build a relationship with them from the beginning. You can do this by doing something that makes you feel like a part of that client’s team, which is getting to go and speak with the client and learn from them . A great example of this would be, starting with a digital marketing agency that is still in the early stages, getting a free trial with one of their clients and then joining their team.
If you don’t, you don’t understand the business and you risk doing nothing, since you’ll do it all on your own. This is why people who start with little, or no knowledge, often find themselves at a loss when it comes to moving forward.